The Buying Brain: Secrets for Selling to the Subconscious Mind


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The Buying Brain : Secrets for Selling to the Subconscious Mind by A. K. Pradeep (2010, Hardcover)

Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — The Buying Brain by A. Secrets for Selling to the Subconscious Mind by A. Secrets for Selling to the Subconscious Mind 3. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to - Brain-friendly product concepts, design, prototypes, and formulation - Highly effective packaging, pricing, advertising, and in-store marketing - Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

Hardcover , pages. Published August 9th by Wiley first published To see what your friends thought of this book, please sign up.

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To ask other readers questions about The Buying Brain , please sign up. Lists with This Book. Aug 01, Matt rated it liked it Shelves: I'm really not sure how to parse this book. If Pradeep is right, then he's working in an interesting field at the intersection of traditional marketing and neuroscience, aptly named "neuromarketing". The idea is that by measuring brain activity during decision-making, say deciding to buy a car or a new product on the shelf, we can establish with some certainty what advertising and marketing methods are most effective.

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The problem I had with this book is the same problem I share with the larger sw I'm really not sure how to parse this book. The problem I had with this book is the same problem I share with the larger sweep of modern neuroscience: I have no problem with current trends in brain imaging and lesion studies, as these are useful for what they are. I just cannot accept that EEG and fMRI are revealing useful insights about human thought and action; at best these are correlates of cognitive function which is why they're called "neurological correlates" instead of "neurological causes".

We don't have anything like the depth of knowledge to establish X means Y type of causation when it comes to internal states of the brain, and to think that modern-day tools can do so is to grossly misrepresent the situation. This isn't helped by the fact that the book draws on the intellectual property of a commercial venture, as it is peppered with methodologies and measures that go by cutesy names, often prefixed by "Neuro". As a result, most of the research providing the conclusions are hidden away behind the veils of intellectual property and client confidentiality. The premise is compelling and I have no doubt that neuroscience inquiry has promise as an adjunct to sales and marketing efforts for better or worse -- probably worse.

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The Buying Brain: Secrets for Selling to the Subconscious Mind. A. K. Pradeep. ISBN: Jul pages. Select type: E-Book. E-Book. The Buying Brain: Secrets for Selling to the Subconscious Mind [A. K. Pradeep, Hari S. Patel] on domaine-solitude.com *FREE* shipping on qualifying offers. As much as .

I just cannot agree with many of its conclusions. Aug 13, Nick rated it it was amazing. Pradeep and I have to say that it suprised me because, with those tactics and guidelines almost everyone can build an effective and strong marketing campain. This book shows all the "have to" and "have not" ways to successfuly market a product in an amazing and simply way to do it: I recomend it to everybody who is engaged on boosting their products sales! One person found this helpful 2 people found this helpful. The book is a not cleverly disguised advertisement for why the reader needs to use NeuroMetrics -- Pradeep's consulting company.

If the book held more actual value, I wouldn't mind. But the book isn't useful. See all 37 reviews. Most recent customer reviews.

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Would you like to change to the United States site? As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. Request permission to reuse content from this site.

The Buying Brain: Secrets for Selling to the Subconscious Mind

Secrets for Selling to the Subconscious Mind. Secrets for Selling to the Subconscious Mind A. E-Book Information about e-books: E-books have DRM protection on them, which means only the person who purchases and downloads the e-book can access it.

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