Hardback — Routledge Routledge Communication Series. Edited by Krishnamurthy Sriramesh , Dejan Vercic. Culture and Public Relations explores the impact of culture — societal and organizational — through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the….
Edited by Seth M. Noar , Nancy Grant Harrington. Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. This volume focuses on the use of….
By Larry Browning , George H. Addressing both renowned theories and standard applications, Stories of Life in the Workplace explains how stories affect human practices and organizational life. Authors Larry Browning and George H. Morris explore how we experience, interpret, and personalize narrative stories in our everyday…. Edited by Shelly Rodgers , Esther Thorson. Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area.
Editors Shelly Rodgers and…. Hilt , Jeremy H. As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media.
With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the…. The First Amendment right of free speech is a fragile one.
Its fragility is found no less in legal opinions than in other, less specialized forms of public discourse. Both its fragility and its sometimes surprising resiliency are reflected in…. Edited by Fred L. This volume represents a clear attempt to learn something from the events in Eastern European countries.
It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists…. The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture.
Communication itself is thoroughly modern yet it seeks anchorage in the traditions of…. Edited by Dolf Zillmann , Jennings Bryant. First published in Introduced one hundred years ago, film has since become part of our lives. For the past century, however, the experience offered by fiction films has remained a mystery. Questions such as why adult viewers cry and shiver, and why they care at all about fictional characters -- while aware that they….
Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to…. Edited by Lewis Donohew , Howard E.
Sypher , William J. The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior.
Although little or no…. Edited by Eva M. McMahan , Kim Lacy Rogers.
The essays in this anthology represent, in the broadest sense, an interpretive perspective of inquiry that has flourished in oral history for the past 15 years. This perspective considers oral history interviews as subjective, socially constructed and emergent events; that is, understanding,…. Semetko , Jay G. Blumler , Michael Gurevitch , David H. Weaver , Steve Barkin. This unusual volume seeks to accomplish three related goals: By Robert James Branham.
Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: Debate is discussed as an integral part…. Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection.
However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. First Published in Edited by Lee B. Becker , Klaus Schoenbach. By Patricia Geist , Monica Hardesty.
In Congress revamped Medicare to save a financially distraught health care system, thus transforming the hospital as an organization. Diagnosis Related Groups DRGs -- the cornerstone of this extensive reorganization -- have triggered repercussions that are still adversely affecting health….
Edited by Pamela J. Edited by Annie Lang. Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies.
Crafting Society: Ethnicity, Class, and Communication Theory (Routledge Communication Series): Communication Books @ Amazon. com. Show description. Read or Download Crafting Society: Ethnicity, Class, and Communication Theory (Routledge Communication Series) PDF.
This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one…. This volume provides an overview of the methodological issues and challenges inherent in the study of small groups from the perspective of seasoned researchers in communication, psychology and other fields in the behavioral and social sciences. It summarizes the current state of group methods in a….
Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto…. By Beth Bonniwell Haslett. Both theorists emphasize tacit knowledge,…. Potter , Paul Bolls.
This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a…. By Chris Segrin , Jeanne Flora. Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars….
Edited by Teresa L. Thompson , Roxanne Parrott , Jon F. The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research….
Edited by Jesper Stromback , Spiro Kiousis. The volume connects differing schools of thought, bringing together theoretical…. Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Dutta describes the social challenges that exist in current globalization….
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has….
Edited by Nilanjana Bardhan , C. While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range…. Routledge Communication Series Series Editors:.
Wiemann This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like --… Paperback — Routledge Routledge Communication Series. Holtzhausen This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations… Paperback — Routledge Routledge Communication Series.
Napoli Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in… Paperback — Routledge Routledge Communication Series.
Lichty This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets.
Monahan Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in , this scholarly collection updates the study of communication from a social cognitive… Paperback — Routledge Routledge Communication Series. Biotechnology and Communication The Meta-Technologies of Information Edited by Sandra Braman This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication.
Deciding Communication Law Key Cases in Context By Susan Dente Ross This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key… Paperback — Routledge Routledge Communication Series.
Kramer In this book, Michael W. Examining URT and the range of research applicable to organizational settings, Kramer proposes a groundbreaking theory of… Paperback — Routledge Routledge Communication Series. Fortunato Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups.
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