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To include a comma in your tag, surround the tag with double quotes. Skip to content Skip to search. Home This edition , English, Book, Illustrated edition: Published New York ; Brisbane, Qld. Check copyright status Cite this Title The consultant's manual: Author Greenbaum, Thomas L. Physical Description xii, p. Subjects Consultants -- Handbooks, manuals, etc.
Consultants -- Marketing -- Handbooks, manuals, etc. Management consultancy Contents Includes index. View online Borrow Buy Freely available Show 0 more links Set up My libraries How do I set up "My libraries"? These 14 locations in All: Australian Institute of Management. Open to the public Open to the public ; Gold Coast Campus Library.
Open to the public. La Trobe University Library. Borchardt Library, Melbourne Bundoora Campus. His first chapter deals with marketing, a good place to start. He stresses that focusing on a target market and defining what you have to offer are the key aspects of building a successful business. His chapters on proposal preparation and handling objections are right on the money. His essay on ethics at the end of his book is well written and to the point.
Greenbaum taught consulting classes at Harvard University before he wrote this book.
His depth of knowledge is evident. I highly recommend this book.
Didn't really grab me. It's for a class I'm taking at ucla. It has a lot of good info in it.
So far this book has been a good comprehensive book about consulting. It has spurred me to think and plan far beyond what I had. Since I really had no knowledge of all that I was getting into, I am glad I purchased this book. It doesn't come with a free CD, accompanying website or an appendix of checklists. There's not even a photo of the author. It's not about how to consult the part you're excited about! Based on Greenbaum's Harvard consulting course which is what attracted me to the text, along with, honestly, its affordability , the subtitle "A Complete Guide to Building a Successful Consulting Practice," really sums it up.
Just because you have a developed area of expertise does not mean you will be a successful consultant from your own financial perspective. You have to manage and grow your business. A business plan is just as important for a service business as for a product-based enterprise; perhaps even more so. A carefully constructed image "company identity" including promotional materials parallels development of an effective business plan. A personal selling strategy needs to be in place, including details of billing and contracting, before you begin, or at least get in too far.
The chapter on "Planning Your Company's Finances" was of particular interest to me, since it is often taboo in casual conversation among colleagues.
I initially thought the author was extremely hard-sell, but to be successful long-term, confidence and forethought are essential. Competition is fierce in many fields, and you need to get and keep your slice of the target market pie. As I read further, reality set in, and this book is reality and experience-based.
The Ethics of the Consulting Business. Marketing Your Consulting Service. Getting Started in Consulting. Lauren Armstrong My friends are so angry because they don't know how I have all this high quality ebooks. Consulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. Growing out of the author's Harvard consulting course, this book offers level-headed, expert advice on virtually every practical aspect of starting, building, and marketing your consulting practice. No matter how expert your advice or impressive your credentials..
Be honest, and go for win-win situations; you are in business to make money by providing honest, consistent, quality customer service. The last few chapters, particularly the chapter on ethics, provide nice segue to perhaps another book. For the money, this is a good survival manual from the consultant's point of view for a beginner or a professional already in the field. It's an easy read meshing the marketing and business principles you'll need to supplement your given areas of expertise.
Greenbaum to be extremely informative and quite valuable in the detail that it provided on the planning and implementation of a successful consulting business. It was highly recommended by my colleagues and friends. I would pass that recommendation on to anyone who is in the process of setting up a consulting business. One person found this helpful. See all 7 reviews. Feedback If you have a question or problem, visit our Help pages.